Pasmodo Consulting Inc. Logo Design

Logo designed for Pasmodo Consulting Inc., an IT consulting company for public health. The company requested a logo that had to meet brand requirements and convey the company’s mission with professionalism. I provided a clean, simplistic logo that represented the company’s values of being passionate, motivated, and detail-oriented, as well as indicating the association with the IT industry to make the company’s focus clear. My process began with some rough sketches on paper, with the best idea transferred into Adobe Illustrator to make cleaner versions before consulting with the client. The final draft was approved very quickly, and the client was very pleased with my work. It was my first time designing a logo for someone besides myself, which gave me the challenge of designing around a client’s requirements and asking many questions to understand the client’s vision.